Biology - Major in Biology Program

Required Courses:

BUS 130 Modern Business Organizations

This course is designed as a survey course to introduce the many aspects of the business community through the use of discussion, case study, group projects, and "real world" contacts, typically via the web. We will use the text as the foundation for our study but you will incorporate current data from web sources and you will be exposed to "typical" business decisions as you complete your in-class case studies and your group project. Interactive class discussion is a cornerstone of the class. Fulfills requirement: Social Scientific Inquiry. Priority will be given to majors and to first-year and sophomore students, where necessary. 3 credits.

or BUS 132 Introduction to the Business of Sport

This course explores the dynamic and evolving world of the sports industry from the perspective of business decision-making, examining the intersection of business disciplines such as management, finance, and marketing within professional and amateur sports organizations. 3 credits.

BUS 170 Introduction to Business Analytics

An introduction to the statistical tools used in the analysis of business and marketing data. Topics include data visualizations and descriptive statistics, probability, hypothesis testing, single variable regression, and forecasting. Students will learn how to analyze, interpret, and present data effectively using Microsoft Excel. Fulfills requirement: Quantitative Reasoning. 3 credits.

MKT 240 Principles of Marketing

An overview of marketing from the management perspective. Topics include marketing strategies, marketing research, consumer behavior, selecting target markets, developing, pricing, distributing and promoting products and services and non-profit marketing. (This course is a new version of previous listing BUS 340.) Fulfills requirement: Social Scientific Inquiry. Prerequisite: BUS 130. 3 credits.

MKT 360 Sports Marketing

This course will examine the application of basic principles of marketing to the sport industry.? The focus will be on the unique nature of sport marketing compared to traditional marketing with an emphasis on the sport consumer.? The course will cover the essentials of sport marketing which includes planning, promotions, operations, and market analysis.? Both the marketing of teams and products will be discussed in the ever growing and dynamic sports environment. Prerequisite: Take MKT-240. 3 credits.

PSY 149 Psychology of Sport

This course is designed as an introduction to sport and exercise psychology. It will consider the role of psychological variables in training and performance, including personality, arousal, and motivation, and review overtraining, burnout, and injury. It will explore the role of communication, leadership, and team dynamics. It will cover psychological skills training techniques and strategies for performance improvement. 3 credits.

One from the following:

BUS 292 Special Topics in Sport Business

Sport Business topic to be announced at the time of registration. This course may be repeated for credit as topic changes. Prerequisite: BUS 130 or permission of the chairperson. 1-3 credits.

DIGI 380 Advertising

Students will learn how advertising is used to create awareness in audiences, to persuade them, and move them to action, drawing from theories and practices established by academics and advertising professionals in design, psychology and rhetoric. Students will learn about the advertising industry, how advertisements are commonly structured- particularly on digital platforms-- read case studies of both successful and disastrous brand audience interactions, and learn how to gauge the effectiveness of content and measure audience engagement through the use of success metrics and analytics. They will also examine the various moderation tools and philosophies used by news organizations, commercial comment spaces, and social media sites, and develop guidelines for best moderation practices. Fulfills requirement: Critical Thinking through Writing. Prerequisite: FYE 112, and junior or senior standing. 3 credits.

DIGI 387 Social Media: History, Theory, and Practice

Social media connects organizations, companies, and individuals throughout the world, fostering interaction, collaboration, discussion, and community. And it is not surprising that social media networking is the number one online activity of people in the United States. Students in this course will study the history and theory of social media. They will also put into practice specific marketing, community building, and institutional support activities that take place through social media channels. This course is for students who wish to obtain analytic and practice-based skills for careers in media, Web-based companies, and publicity in any form. Fulfills requirement: Critical Thinking through Writing. Prerequisite: ENG 112 or FYE 112. 3 credits.

ENG 130 Introduction to Media in the Digital Age

Introduction to theory and practice in the rapidly-evolving realm of digital media and its social, cultural, political, economic, and other implications. Fulfills requirement: Humanistic Perspectives. 3 credits.

ENG 231 Journalism and News Reporting

Introduction to the basic skills of journalistic writing such as interviewing, gathering and reporting news and writing feature stories according to standard formats and styles. The course also covers ethical and legal considerations related to news reporting. Fulfills requirement: Humanistic Perspectives,Oral Communication. Prerequisite: FYE 112, or permission of the instructor. 3 credits.

ENG 330 Strategic Communications and Newsroom Workshop

This course helps provide training in storytelling and communications?applicable to a variety of professional fields. Together, we will learn how information is conveyed across a changing media landscape; gather and integrate information across media platforms; produce work consistent with contemporary demands in communications and journalism;?and explore how newsrooms and media outlets operate today. Students also will have the exciting opportunity to see their work published online and/or in print-so valuable for resumes-in LVC's award-winning student-run newspaper, La Vie (since 1924!). Fulfills requirement: Humanistic Perspectives. Prerequisite: ENG 231 or DCOM 285, or permission of the instructor. 3 credits.

ENG 392 Special Topics in Writing

Topic announced at the time of registration. Fulfills requirement: Critical Thinking through Writing,Humanistic Perspectives. This course may be repeated for credit as topic changes. 3 credits.

*ENG 392 Special Topics in Writing

Topic announced at the time of registration. Fulfills requirement: Critical Thinking through Writing,Humanistic Perspectives. This course may be repeated for credit as topic changes. 3 credits.

will only count towards minor requirements when the topic is Sports Communication.