Required Courses:
BUS 130 Modern Business Organizations| This course is designed as a survey course to introduce the many aspects of the business community through the use of discussion, case study, group projects, and "real world" contacts, typically via the web. We will use the text as the foundation for our study but you will incorporate current data from web sources and you will be exposed to "typical" business decisions as you complete your in-class case studies and your group project. Interactive class discussion is a cornerstone of the class. Fulfills requirement: . Priority will be given to majors and to first-year and
sophomore students, where necessary. 3 credits. |
| An introduction to the statistical tools used in the analysis of business and marketing data. Topics include data visualizations and descriptive statistics, probability, hypothesis testing, single variable regression, and forecasting. Students will learn how to analyze, interpret, and present data effectively using Microsoft Excel. Fulfills requirement: Quantitative Reasoning. 3 credits. |
| An overview of marketing from the management perspective. Topics include marketing strategies, marketing research, consumer behavior, selecting target markets, developing, pricing, distributing and promoting products and services and non-profit marketing. (This course is a new version of previous listing BUS 340.) Fulfills requirement: . Prerequisite: BUS 130. 3 credits. |
| Topic announced at the time of registration. This course may be repeated for credit as topic changes. Prerequisite: Take MKT-240 or BUS-340. 3 credits. |
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PSY 149 Psychology of Sport| This course is designed as an introduction to sport and exercise psychology. It will consider the role of psychological variables in training and performance, including personality, arousal, and motivation, and review overtraining, burnout, and injury. It will explore the role of communication, leadership, and team dynamics. It will cover psychological skills training techniques and strategies for performance improvement. 3 credits. |
DCOM 380
DCOM 387
ENG 130 Introduction to Media in the Digital Age| Introduction to theory and practice in the rapidly-evolving realm of digital media and its social, cultural, political, economic, and other implications. Fulfills requirement: . 3 credits. |
| Introduction to the basic skills of journalistic writing such as interviewing, gathering and reporting news and writing feature stories according to standard formats and styles. The course also covers ethical and legal considerations related to news reporting. Fulfills requirement: . Prerequisite: FYE 112, or permission of the
instructor. 3 credits. |
| This course builds on the basic skills of journalistic writing, interviewing, and fact gathering to provide training in storytelling and communicationsáapplicable to a variety of professional fields. Together, we will learn how information is conveyed across a changing media landscape; to gather and assimilate information across a wide variety of media platforms; to produce work consistent with contemporary demands in journalism and communications;áand to explore how newsrooms operate today. Students also will have the exciting opportunity to see their work published (so valuable for resumes) with stories produced in the course contributing to LVC's student-run newspaper. Fulfills requirement: . Prerequisite: ENG 231 or DCOM 285, or
permission of the instructor. 3 credits. |
| Topic announced at the time of registration. Fulfills requirement: Critical Thinking through Writing. This course may be repeated for credit as topic changes. 3 credits. |
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*MKT 390 Special Topics in Marketing
Administration
| Topic announced at the time of registration. This course may be repeated for credit as topic changes. Prerequisite: Take MKT-240 or BUS-340. 3 credits. |
will only count towards minor requirements when the topic is Sports Marketing.
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ENG 392 Special Topics in Writing (CTW)| Topic announced at the time of registration. Fulfills requirement: Critical Thinking through Writing. This course may be repeated for credit as topic changes. 3 credits. |
will only count towards minor requirements when the topic is
Sports Communication.