Biology - Major in Biology Program

Courses in the business technology concentration teach you to understand the deployment of technology within and across companies. Understanding how technology is used to improve customer relationships, marketing, operations, and communications prepares students to compete in a competitive, ever-changing marketplace.

Four courses from the following, at least three must be at the 300 level or higher:
BUS 376 International Business Management

This course provides an overview of how the global business environment impacts decision-making and planning within the multinational firm. Key concepts include an overview of the means of conducting international business, with an emphasis on what makes international strategy different from a domestically-focused one; the effects of the social systems within countries on the conduct of international business; the major theories explaining international business transactions and the institutions influencing those activities; the financial exchange systems and institutions that measure and facilitate international transactions; and the dynamic interface between countries and companies attempting to conduct foreign business activities. Prerequisite: BUS 130. 3 credits.

BUS 460 Management Information Systems

Examines data sources and the role of information in management planning, operations and control in various types of business environments. Treats information as a key organization resource parallel to people, money, materials and technology. Prerequisite: BUS 130, ACT 231; Junior or senior standing or by permission of the instructor. 3 credits.

DIGI 296 Special Topics in Business Technology

Topic announced at the time of registration. This course may be repeated for credit as topic changes. 3 credits.

DIGI 396 Special Topics in Business Technology

Topic announced at the time of registration. This course may be repeated for credit as topic changes. 3 credits.

DIGI 465 Online Marketing

The course examines the principles and processes of Online Marketing. Students will examine current topics including search engine advertising; social media, online advertising strategies and models; metrics, and ethics. The course will also integrate a comparison and contrast of online promotion to traditional channels and extensively employ case studies. Satisfies the business technology and communications concentrations. Prerequisite: Course restricted to junior-level standing or above. 3 credits.

DIGI 468 Principles of E-Commerce

An exploration of the important technologies related to doing business on the Internet. Topics include e-commerce, advertising, customer support, and business-to-business applications. Emphasis on how businesses implement these technologies, resource requirements, and cost-to-benefit analysis. 3 credits.

MBA 816 Internet Marketing

The course examines the principles and processes of Internet Marketing. Students will examine current topics including search engine advertising; social media, online advertising strategies and models; metrics, and ethics. The course will also integrate a comparison and contrast of online promotion to traditional channels and extensively employ case studies. 3 credits.

MKT 240 Principles of Marketing

An overview of marketing from the management perspective. Topics include marketing strategies, marketing research, consumer behavior, selecting target markets, developing, pricing, distributing and promoting products and services and non-profit marketing. (This course is a new version of previous listing BUS 340.) Fulfills requirement: Social Scientific Inquiry. Prerequisite: BUS 130. 3 credits.

MKT 341 Consumer and Organizational Buying Behavior

This course focuses on the analysis of the factors affecting the purchasing decision in the marketplace and the application of behavioral and social science concepts to the study of individual and group buying behavior. The course emphasizes the use of this understanding in making marketing mix decisions. Prerequisite: BUS 130, or permission of the instructor. 3 credits.

MKT 374 Personal Selling and Sales Management

The study of personal selling as a communication process and the management of the personal selling force. Emphasis is placed upon the development, implementation and evaluation of the sales presentation and upon the role of the sales manager in staffing, compensating, motivating, controlling and evaluating the sales force. Effective oral and written communication is stressed. Prerequisite: MKT 240. 3 credits.