Biology - Major in Biology Program

Complete ONE of the following Quantitative courses:

BUS 170 Introduction to Business Analytics

An introduction to the statistical tools used in the analysis of business and marketing data. Topics include data visualizations and descriptive statistics, probability, hypothesis testing, single variable regression, and forecasting. Students will learn how to analyze, interpret, and present data effectively using Microsoft Excel. Fulfills requirement: Quantitative Reasoning. 3 credits.

MAS 170 Elementary Statistics

An introduction to elementary descriptive and inferential statistics with emphasis on conceptual understanding. Fulfills requirement: Quantitative Reasoning. A student may not receive credit for MAS 170 after completing MAS 372. A student may not receive credit more than one of HSC 170, MAS 170, and MAS 270. 3 credits.

PSY 312 Statistics and Data Analysis

This laboratory course explores the basic quantitative and qualitative statistics and data-based analytical methods used by scientists to interpret and understand behavior. Topics include the logic of the scientific method applied to data analysis, descriptive statistics, the foundations and utility of inferential statistics, and the statistical methodologies of simple and advanced hypothesis testing. Fulfills requirement: Quantitative Reasoning. Prerequisite: PSY 211, or junior level Psychology or Neuroscience major or minor. 4 credits.

Complete the Psychology content:
PSY 125 Introduction to Psychological Thinking

Students will develop skills in knowledge acquisition and articulation by exploring psychological ideas within primary and secondary scholarly material, as well as mass media sources. Specific activities will involve engaging students in critical reading and information literacy tasks, as well as oral and written communication assignments, applied to behavior-based themes appearing in publications from before and during psychology's founding era (i.e., the late 1800s-1950s) through the present day. 3 credits.

PSY 211 Research Methods in Psychology

This foundational laboratory course introduces students to scientific methodology and experiment design as it applies to psychology. Students learn how to identify research questions through literature reviews, develop hypotheses, appropriately design and conduct research projects, and draw conclusions from the findings. The course engages students in data-collection laboratory experiences that culminate in the development, execution, analysis and APA-style presentation of an original experiment on a behavior-related topic of their own choosing. Fulfills requirement: . Prerequisite: PSY 110 and 125, or NEU/PSY major with Sophomore standing, or completion of at least 6 credits of PSY courses. 4 credits.

Complete the Marketing content:
MKT 240 Principles of Marketing

An overview of marketing from the management perspective. Topics include marketing strategies, marketing research, consumer behavior, selecting target markets, developing, pricing, distributing and promoting products and services and non-profit marketing. (This course is a new version of previous listing BUS 340.) Fulfills requirement: . Prerequisite: BUS 130. 3 credits.

MKT 341 Consumer and Organizational Buying Behavior

This course focuses on the analysis of the factors affecting the purchasing decision in the marketplace and the application of behavioral and social science concepts to the study of individual and group buying behavior. The course emphasizes the use of this understanding in making marketing mix decisions. Prerequisite: BUS 340, or permission of the instructor. 3 credits.

(or ECN 342 Behavioral Economics

Behavioral economics is a branch of economics -- the social science concerned with developing theories whose ultimate aim is to help us better understand the world we live in. While economics studies how scarce resources are allocated given unlimited wants, behavioral economics focuses specifically on how scarce decision resources are used. Behavioral economics extends the theories of rational choice and equilibrium analysis by directly addressing real world challenges to the theory and assumptions of standard economic theory embodied in homo economicus. Prerequisite: ECN 101 and 201, or permission of the instructor. 3 credits.

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Complete the Digital Communications content:
DIGI 131 Usability Design and Testing

The course emphasizes planning, conducting, and analyzing usability tests. The course will teach the basic concepts of usability research. Using the principles and techniques of usability testing, students will research the effectiveness of online and print documents, and physical objects, using video and digital equipment, with emphasis on rhetorical effectiveness and usability of information design and architecture, graphics, text, design, and format. 3 credits. (This course is cross-listed with IXD 131)

DIGI 411 Capstone II: Qualitative Research and Development

This practicum focuses on integrating formative and summative usability testing and qualitative research practices into the design and development of both physical and digital products. Students will learn qualitative and advanced usability methods to be used to gather qualitative data, analyze it, and apply the insights to create user-driven solutions. The course culminates in a final project and promotional materials informed by research findings. Fulfills requirement: . Pre-requisite: DIGI 131. 3 credits. (This course is cross-listed with IXD 411)